Challenges
Sweet Caesar's challenges were to create a flashy, media-content heavy app which featured info for 365 films, full schedules for the ten days of the festival and Facebook/Twitter/press release integration. This app also had to be supported by several different operating systems and feature a customized login for industry users.
Our Solution
The TIFF app was polished, edgy and served the needs of every user. It supported over 200 videos for multiple platforms, had full integration with the TIFF website and allowed real-time pushes for time-sensitive content like "Cameron's Daily Picks."
Results
Crews, casts, audience members and organizers alike knew the when and where for every film, with a little bit of glitz and glamour thrown in as they utilized features. Close to 60,000 users downloaded the app over its three-year usage, many of whom were return users
What They Said
"My team used this app instead of paper schedules for the whole festival and no one was late for anything."
-Crew Member of TIFF Film
Challenges
Sweet Caesar's challenges were to determine attendees' informational needs, to connect attendees to each other and organizers, to determine the most useful navigational choices, to ensure support for a variety of devices/OS versions and to choose the most apt stylistic elements.
Our Solution
The Mobile Conference Guide allowed users to view agendas, full lists of breakout sessions, speaker/session information, venue maps and to create personal agendas. It automatically updated conference information, notified users of schedule changes and synchronized with web event /BlackBerry calendars. It also allowed RIM to continuously push information/changes to users via blog/Twitter feeds, to get immediate feedback from attendees and to promote sponsors.
Results
Attendees were on-time, fully informed, fully connected to each other and to RIM. The Guide was downloaded nearly 40,000 times by users from 107 countries, as well as utilized hourly by the conference's 6000 attendees.
What They Said
"This is great -- the ability to carry around your WES schedule so you make sure you don't miss a thing!"
-BBleaks.com
Challenges
Sweet Caesar was faced with the challenge of an extremely tight deadline, numerous important stakeholders and a need for this app to function on networks worldwide. Not to mention U2's vision for the app to offer poetry and music on BlackBerry devices -- a huge technical challenge!
Our Solution
Sweet Caesar worked intensely with RIM's internal team to push the limitations on BlackBerry devices to showcase U2's vision. Sweet Caesar then created solutions to showcase poetry and music. The app offered a plethora of tour content--- including schedules, a third- party mobile payment system, videos and band info.
Results
This app knocked the socks off both U2's band members and execs at RIM. The app was launched before the deadline and successfully integrated all technical, content and aesthetic elements. The app also featured feeds from the Live Nation website.
What They Said
"In my eight years at RIM I have never seen a project come together so quickly with such dramatic results in such a short period of time (...)
I know U2 fans everywhere will spend hours exploring this album on BlackBerry."
-Senior executive of RIM
Challenges
Sweet Caesar was asked to create a mobile event guide for cross-platform usage on iPhone, iPad, BlackBerry and Android. The app had to encompass information for multiple events worldwide, using aesthetic elements to enhance each event while also giving users integral intricate detail. The app also had to run from a single content management system.
Our Solution
Sweet Caesar's app offered dynamic website integration to allow for the push of new content instantly. The app noted each event's individual style while applying an overall cohesive theme. Users of different platforms had to download only one app for all events, could access content in multiple languages, rate speakers, get up-to-the minute session info and offer instant feedback.
Results
The app had a heavy usage and was extremely well- received by this company's leadership team. The company was especially impressed by the real-time stats reports on usage. The company has also engaged Sweet Caesar to add more functionality to this app.
What They Said
"This is pretty awesome! Great work from you and your team. I can't wait to see the next release."
-Senior Manager at Fortune 500 company